Yoga Business Planning Intensive with Dr Polly McGee

Short Workshops - 1 day or less

Short Workshops - 1 day or less



20 Jul 2019

20 Jul 2019


10am - 5pm


$125 - $155

$125 for Yoga Australia members, $155 for non-members


Yoga Australia

Join author, entrepreneur and yogi Dr Polly McGee in the ACT to learn how to create heart-centred businesses based on the philosophical teachings of yoga, combined with the principles of lean startup businesses and user experience design.

Due to popular demand, we will be bringing this event to the ACT - after receiving amazing feedback from our roadshow tour in 2018.

In this intensive Polly will address how to:

  • Come up with a sustainable business idea that fits your yoga lifestyle
  • Engage with your market before launching to ensure product market fit
  • Understand how to use your yoga training as a power tool to build your business resilience
  • How to value your work and evaluate your pricing structure
  • Key marketing channels to reach your ideal audience
  • Building your brand story and communicating that to your customers
  • How to be an intrapreneur in your existing workplace as you transition to your own business
  • Strategies for managing stress, uncertainty and chaos in an agile and elegant way

Who Is This For?

This workshop is for anyone who is looking to start a yoga business, grow a yoga business, has an idea for a heart centred business concept and wants to explore the opportunity, is looking to create a more yogic environment in their existing workplace, is considering transitioning from their yoga/heart centred side hustles and make them more full time. This will be a very intimate event and will be capped at 30 people maximum so that Polly will have time to give more personalised ideas and feedback.

Session Outcome

Each attendee will recieve a copy of Polly's book The Good Hustle (RRP $25), which is a complete blueprint for creating a heart centred business. You will be given the opportunity to develop your mission, vision, overarching goals, your customer personas, a one-page business plan as well as developing pricing, products and services.

About the Presenter - Dr Polly McGee

Dr Polly McGee is an author, entrepreneur, digital strategist, and yogi. A former executive, she has helped Government, Academic and Private enterprises to refine their business ideas, cultures and connect more deeply with their market. Voted one of the most influential people in Australian Start-ups, Polly has merged her entrepreneurial and yogic philosophy practice to create a blueprint for heart-centred businesses to sustainably scale their impact. Polly is strongly committed to compassion, selfless service, yoga, meditation and patting retired greyhounds. Her latest book, The Good Hustle, is available now.

Bring Along

  • Your preferred tools to take notes – laptops, tablets or notepads.
  • Comfy clothes and your curious, open, compassionate mind.
  • Your ideas and willingness to share in the group to create collective brilliance.
  • Bring some lunch and snacks. You will also have time to purchase lunch during the break.
  • Tea will be provided.

Bookings & Venue

Secure your place by booking through Eventbrite. To register, click on 'Visit Website' above or Book here!

This event will take place at SOULution Yoga Lakeside, Ground Floor, 5 Soundy Close, Belconnen, ACT, 2617.

Get in touch

If you have any questions, please contact our Events Team via [email protected].


What's the refund policy?

Cancellations received in writing by the 30th June 2019 will receive a full refund. Cancellations received after the 30th June 2019 will incur a $50 cancellation fee. Please note: no refund available 7 days before the event. A replacement can be sent with no penalty charge but must be advised to Yoga Australia by email to [email protected]

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